Channel Selling Skills – 2 Day Seminar

Selling through channels is different from selling directly to customers. As such, different skill sets and attitudes are required for this purpose. In fact, most B2B sales are generated through Agents, Dealers, Resellers, OEMs, Distributors and those pursuing common customers with complementary products. Yet, as many as 74% of such sales channels fail to achieve expected levels of business. Sales channels are easy to come by, but very difficult to be made to work properly. In this programme, you shall learn how to develop lasting and profitable channel relationships. You will be given methods for success, as well as ideas, tips, and procedures that you can put to good use immediately

Course Outline

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